Teaching and assessment for Business Economics with Marketing - 3.5 years BSc (Hons)

Learn about current Economic and Business issues from a global perspective. Theories of economics will be applied to modern problems with global impact. You will have the chance to put models into practise understanding how Economics can help both understand and improve the world we live in. 

Fundamentals of Marketing introduces core concepts of product, price, promotion, and distribution. Study market research, consumer behaviour, and branding strategies. You will create compelling marketing campaigns, target audiences, and adapt in dynamic markets. These skills will help you to drive business growth and connect products with customer needs.

Learn how humans have shaped the economic world from our origins through to Industrialisation and now how technology is used.

Exchange, trade and internationalisation have all influenced how our lives and economic markets operate. By understanding the past of economics you will better understand the complexities of modern day economics.

Gain an introduction to the two main areas of business accounting:

• Financial Accounting - preparation of information for external stakeholders
• Management Accounting - preparation of information for use within the business

This will help your understanding of accounting in a business context regardless of your degree.

This project module is designed to be an exciting and engaging introduction to problem solving and critical thinking.

It is perfect for students who are interested in learning about the processes involved in undertaking engineering projects while working in small, multi-disciplinary teams under minimum supervision.

This module provides an overview of key processes that drive life on Earth. This will cover concepts such as:

• the atmosphere and climate processes
• the influence of oceans
• the diversity and functioning of the biosphere

You will learn about key dimensions of the concept of an unequal world in human and environmental systems. This will cover topics like:

• development
• vulnerability
• underlying causes
• global inequalities
• pressures on environmental resources
• links to environmental hazard

Revolutions is a key concept in modern political and intellectual history. But why do we refer to particular political event as 'revolutions'? How does the label 'revolution' affect how political ideologists and historians have interpreted the significance, the causes and consequences of highly complex and turbulent events in modern history.

This module studies the exchange of goods, people, and ideas that tied together Europe, Africa, and the Americas.

It explores the origins of globalization and provides a comparative understanding of the development of European empires in Africa and the Americas.

Develop the foundations of university-level mathematics through functions, algebra, calculus, sequences, series, and complex numbers. Build the problem-solving and analytical skills needed for advanced study in mathematics and physics, and for careers that rely on quantitative thinking. 

Develop the mathematical tools used to describe space, motion, and change. Study integration, differential equations, vectors, matrices, and geometry while building the problem-solving skills needed for advanced study in mathematics and physics.

Learn how mathematicians prove that results are true. Study logic, proof methods, truth tables, induction, contradiction, and number theory while developing the clear reasoning and precision needed for university-level mathematics. 

Learn how statistics and probability are used to understand data, from science to finance. Analyse patterns, model uncertainty, and make informed decisions using real-world information. 

In this module, you will gain knowledge of the key principles related to energy, work, power generation, and refrigeration.

You will be provided with a grounding in concepts such as temperature and pressure in the energy analysis framework, enabling you to establish the most efficient engineering design strategy.

You will develop basic linguistic knowledge. You will learn cultural awareness and transferable communication skills. These will be of use to you in your personal and professional life.

You will work within the level of A1 of the Common European Framework of Reference for Languages (CEFR).

You will develop linguistic knowledge, cultural awareness, and transferable communication skills. This will be of use to you in your personal and professional life.

You will work within the level of A2-B1 of the Common European Framework of Reference for Languages (CEFR) in all skill areas.

Develop basic linguistic knowledge, cultural awareness, and transferable communication skills. These will be of use to you in your personal and professional life.

You will work within the level of A1 of the Common European Framework of Reference for Languages in all skill areas and selected skill areas of A2

You will develop linguistic knowledge, cultural awareness, and transferable communication skills. This will be of use to you in your personal and professional lives.

You will work within the level of B1 to B2 of the Common European Framework of Reference for Languages (CEFR) in all skill areas.

Develop analytical approaches to problem-solving and communication skills that employers value. Work on problem-solving challenges, explore scientific careers, and learn how to present with impact

Apply the laws of physics to understand orbits, the formation and evolution of stars, and the structure of galaxies and the Universe as a whole. 

This module will provide you with a broad overview of astronomy. You will learn how to apply physical laws to understand observations. 

Explore how forces, fluids, and waves shape the world around you. From sound and pendulums to fluid pressure and resonance, this is physics and engineering in action. 

This module introduces philosophy through the works of Plato. It addresses the question: 'What does it mean to live a good life?' through reading, understanding, and critically discussing Plato's dialogues and a range of later philosophical approaches to ethics.

This is a dynamic course on modern philosophy that explores the realms of thought and reality. It uncovers the minds that shape today's philosophical discussions, as it dives into the rich tapestry of contemporary philosophy.

This module is the introduction to studying politics taken in the first semester of first year. In it, we consider the key themes and concepts in politics in the context of contemporary Britain.

You will develop basic linguistic knowledge. You will learn cultural awareness and transferable communication skills. These will be of use to you in your personal and professional life.

You will work within the level of A1 of the Common European Framework of Reference for Languages (CEFR).

You will develop linguistic knowledge, cultural awareness, and transferable communication skills which will be of use to you in your personal and professional life. You will work within the level of A2-B1 of the Common European Framework of Reference for Languages (CEFR) in all skills areas.

Develop basic linguistic knowledge, cultural awareness, and transferable communication skills which will be of use to you in your personal and professional life. You will work within the level of A1 of the Common European Framework of Reference for Languages in all skills areas and selected skill areas of A2

You will develop linguistic knowledge, cultural awareness, and transferable communication skills which will be of use to you in your personal and professional lives. You will work within the level of B1 to B2 of the Common European Framework of Reference for Languages (CEFR) in all skill areas.

Psychology is the study of the mind and behaviour. This module provides a broad overview of the diversity of core topics that make up psychological science.

You will learn about key theoretical concepts in psychology, and explore the methods used by psychologists to understand the mind.

Psychology is the study of the mind, brain, and behaviour. The module cover core topics in social Psychology and cognitive Psychology with more depth.

You will also learn of the statistical methods used to test psychological questions.

Be introduced to basic mathematic concepts for economic related programmes. It covers the essential mathematical tools such as calculus and matrix algebra. It is introductory in nature, starting from the absolute basics and works up.

Macroeconomic decisions are made every day that impact our lives, you will learn more about these Policies and how governments make their decisions.

Using Econland, an economic simulation game, you will have the chance to make the Macroeconomic decisions and learn how the theories work in practise.

The module focuses on the theoretical framework and regulatory background of financial reporting and the accounting treatment of particular transactions.

You will also prepare and analyse single-entity financial statements.

You will learn how real life organisational examples, both classical and contemporary theories, developing a range of practical and analytical skills.

This will allow you to better understand the behaviour of employees in the workplace, which will help regardless of your chosen career path.

This module is designed for students who wish to understand the nature and extent of inequality, the issues it creates on both a local and global level and possible solutions.

As mobile, social, cloud, and big data come together we see the emergence of digital business strategy. Acquire the ability to leverage digital technologies to transform the customer value equation and drive competitive advantage.

This module considers various aspects of Company Law, the Law of Partnership, Delict, Contract, and some Employment Laws.

It also examines different forms of commercial relationships/transactions and their common legal problems. Specifically, you are required to understand how to formulate solutions to these legal challenges.

An introduction to the decisions made by a financial manager, such as investment decisions, risk analysis, working capital management based on financial data and using spreadsheet packages such as Excel. 

In-person customer experiences are now no longer separate from the digital world, with online reviews, social media tags, online ordering and delivery tracking. You will be encouraged to develop your own ideas of how these two worlds can combine to give the best possible level of service.

This module will provide work experience alongside university study to further enhance employability and help you plan for your future.

You will be given the opportunity to add to your CV during the semester while building transferable skills and relating key employability knowledge directly to your future career journey.

Civil engineering involves the use of water and other fluids. You will explore the basic principles and discover the various applications of fluids and their mechanics.

You will gain an understanding of how liquids and gases behave, the forces that shape their movement, and how they interact with other objects.

Civil Engineers always need to work on, in, under or around the ground. In many engineering projects, the ground is a controlling factor.

In this module you will discover how "geomaterials", i.e. soil and rock, behave when we engineer them.

In the rapidly evolving technological landscape, this module offers a gateway into understanding the fundamental principles of analogue and digital electronics. This course is not just about learning theories, but rather about comprehending the building blocks of the modern world.

You will learn the basic practical and theoretical background of obtaining stresses and deformations in structures and mechanical parts.

These are caused by various loading scenarios. These include bending, shear, and torsion.

Failure criteria of parts and structures as well as de-risking factors are also discussed in this module.

The module focuses on three main themes:

• geological resources
• soil science
• satellite remote sensing

This allows you to examine deep time to modern processes, to understand the Earth as a system, to examine resource use and extraction, and how we monitor Earth systems.

This module develops core knowledge and skills for Environmental Science. There is a focus on three main themes:

• environmental chemistry
• ecology and population biology
• renewable energy

This module covers key sub-disciplines in human geography. You will explore different social, cultural, and political issues in the contemporary world

This module explores key concepts and theories developed by physical geography in order to interpret and understand landforms, water, and landscape evolution.

Develop the mathematical maturity needed for advanced study in mathematics and physics. Explore linear algebra, calculus, vector spaces, eigenvalues, and functions of two variables. 

Explore powerful ideas at the heart of advanced mathematics. Study vector calculus, Fourier series, and partial differential equations, and see how they connect pure mathematics with physics, engineering, and mathematical modelling. 

Industry engineers use modern engineering software, you will learn to use Computer Aided Design (CAD) and microcontrollers in IT labs.

Using CAD software to design products and manufacturing systems and develop your design skills by creating 3D models with SolidWorks. Learn how to make engineering drawings for manufacturing with AutoCAD.

You will learn about the key principles related to energy, work, power generation, and refrigeration.

You will learn concepts such as mass, and energy and work in the energy analysis framework. This will enable you to establish the most efficient engineering design strategy.

Electromagnetism and light power the modern world - from phone signals to visible light. Explore how electric and magnetic fields combine to form electromagnetic waves, and discover the physics behind technologies, circuits, and the behaviour of light.

Explore how matter and energy behave, from heat and materials to atoms and fundamental particles. 

Discover thermodynamics, quantum mechanics, and modern physics, and see how these ideas explain everything from everyday materials to the structure of the universe.

This module provides a grounding in theory and methods in contemporary experimental psychology.

It will give you a broad overview of the structure and functional consequences of the human mind, covering topics such as neuropsychology, sensation and perception, language, and thinking and deciding.

This module explores the different aspects that influence the development of humans from birth to old age.

It discusses cognitive, social, linguistic, and moral development throughout the lifespan, including reflections on mental health and psychological wellbeing. You will discover how the human mind develops and diverges to create unique individuals.

This module examines the business environment with a focus on developing and growing a business in Scotland.

You will learn about how sustainability and digital marketing transform business practices. This will also cover building strong relationships with stakeholders

​​Complex business problems call for systematic approaches.

In this module, you'll learn how to represent, model, and analyse a wide range of real-world challenges using quantitative methods.

You'll develop hands-on skills in spreadsheet modelling, linear programming, decision analysis, and project management, giving you a strong foundation for data-driven careers.​ 

Standard economic theory often struggles to explain real-world market behaviour.

In this module, you will explore how behavioural economics models address these gaps, using advanced economic frameworks to analyse financial anomalies and the complexities of human decision-making. 

​​Why do businesses and individuals sometimes make decisions that work against their own interests? Behavioural science offers answers.

In this module, you'll explore how insights from psychology challenge standard models of business decision-making. You'll examine heuristics and biases, study models of behavioural/ evolutionary business, and learn how these findings can be applied to improve decisions in practice.​

Strategic Human Resource Management (SHRM) focuses on aligning Human Resource (HR) practices with the long term goals of an organisation.

Learn how the policies and practices of SHRM change the scope of both HR practitioner and line manager roles.

Understand and apply human resource management key practices, including job design, recruitment and selection, performance management, and employment relations. This module uses a case study approach, helping you to synthesise your knowledge and develop a critical appreciation of human resource management practices in a business context.

You will learn about the performance of markets and the strategic behaviour of firms, the field of Industrial Organisation (IO) and market design. You will be introduced to imperfect competition, cooperation between firms, and common regulations such as anti-trust laws. 

The module considers a range of applied econometric topics, building on the introductory Principles of Econometrics (BU31002) module.

You will learn about econometric principles and the practical skills to specify and estimate multivariate economic relationships.

You will develop core skills to help you after graduation, including presenting data and carrying out economic analysis for both specialist and non-specialist audiences, plus how to write projects and consultancy reports.

​ In this module, you will be studying the economics of financial intermediation, from the theory of why banks exist to how central banks manage monetary policy.

In doing so, we seek to understand how information asymmetry prevents financial markets from operating to their full potential.

We shall also examine the risks created by financial innovation and consider the emerging role of climate finance.​

​​AI is changing how organisations use data.

In this module, you'll learn how to apply generative AI tools across the data analytics pipeline, from cleaning and summarising data to creating advanced visualisations and building predictive models.

The focus is on business use rather than programming, developing your analytical literacy and ability to turn data into informed decisions.​ 

As part of a small group of students, you will form a small consulting team. Your team's task will be to provide marketing research insights to your assigned client, a stakeholder either internal or external to the University.

The course will provide an introduction to marketing research, a range of techniques to collect information to help organisations take informed marketing decisions.

You will concentrate on the design of market research projects, how market research data is collected, and the implications this has for analysis.

In this module, you will think about marketing communications both strategically and critically.

You will explore how marketing communications help brand building, how they can be used to change consumer attitudes and behaviours and how these persuasion processes can be done in an ethical manner.

You will analyse global economic business trends and explore key trade and investment theories between countries.

Discuss the policy effects on corporate decisions regarding trade, labour, and investment.

Plus gain insights into the global trading system's operation and its business implications.

Uncertainty and information gaps play a key role in shaping individual and corporate behaviours or the amount of Risk they are willing to take. When faced with uncertain outcomes or incomplete information about market conditions, individuals and corporations tend to adopt cautious strategies having a large impact on the economy.

You will be informed about a limited number of microeconomic policy issues of current interest.

This module will illustrate how economists can contribute to the policy process by helping in the formulation of policy problems, the design and implementation of policies, and the evaluation of their performance.

Understanding how changes in demand and supply impact output and prices is one of the key theories of Macroeconomics.

In this module you will learn a variety of business cycle models used in the modern macroeconomic framework to better understand the world we live in and the importance of macroeconomics.

Macroeconomic policy refers to government actions aimed at managing a country's economy as a whole.

Such measures are used to stabilise inflation, promote economic growth, reduce unemployment, and maintain overall economic stability.

This module provides an introduction to game theory and its applications to economics.

The basics of strategic thinking, such as ideas of dominance and Nash equilibrium, are discussed.

Afterward, the theory is applied to different games studied by economists. The theoretical predictions are confronted with the laboratory experiment results.